Talking to my personal experience in thesis writing, I experienced a way of learning when selecting a research topic, planning for data collection and writing process and I learned to struggle and enjoy pleasant moments.
Selection of the topic
Firstly, I had a level of motivation when selecting the topic: “Linguistic Features in English Usage on Commercial Billboards in Kathmandu Valley” and a curiosity to study in an area ‘Linguistic Landscape’ in the context of Nepal. The term relates to language study of signs, texts, symbols and logos, multimodality (the mixture of texts and signs, symbols, scripts, codes, styles, translation and transliteration).
Most importantly, I would like to thank Dr Prem Phyak, my thesis supervisor who supervised my thesis despite his many other academic and professional commitments. I acknowledge his invaluable suggestions and constructive feedback from the very beginning to the end.
Secondly, the selection of the topic came up in my mind as I was attending my ‘ELT Seminar and Report Writing’ class, and there I got to know about ‘Linguistic Landscape’, its introduction to language use on public areas. After that, I started gathering some information about linguistic landscape from various websites. Gradually, the topic was finalised. I intended to study about the way of the language used at public places, the advertisers’ policy of language adaptation and management with multimodality usage on their billboards, the way the shop owners’ display by designing texts, codes, scripts, logos and symbols with the fusion between them.
Planning to Write
I selected the topic of my interest. After that, I followed a framework mentioned by Shohamy and Gorter (2009) to support my study in the specified area of the linguistic landscape. The linguistic landscape framework was applied to structure my study design. Moreover, the plan as a framework was maintained to study on social and cultural aspects, language policy, power and ideology, linguistic features and multilingual meanings of the contents and contexts of languages used on billboards.
The Process of writing the thesis
Firstly, I introduced the topic as termed to linguistic features and linguistic landscape. Then the reason as mentioned for the selection of the topic was introduced. I stated the main objectives of the study. To meet the objectives, I included some research questions. I reviewed the term linguistic landscape, globalisation of English language, areas and features of the linguistic landscape, functions and taxonomy of linguistic landscape, and linguistic features such as code-mixing/ switching, transliteration, stylistics, scripts, and translation. The study also presented empirical review, its implication for the study and conceptual framework of the study.
For the research data, I collected billboards’ photographs about 100 photographs as the sample.
Struggling as well as pleasuring moments in thesis writing
I faced several challenges when collecting research data (100 photographs of various adverts). I visited various shops around Kathmandu valley, selected various adverts and took pictures of them. I had to select different display board which contained various linguistic features. Some of the advertisers let me take their billboards’ photos with curiosity and interest of my study but some others did not allow me to take photos of their display boards. In some places, shop owners permitted me to capture their adverts after my explanation of the purpose of taking photos.
After the data collection, I gradually stepped onto the process of writing the thesis. To be honest, I did not have any idea from where to start my thesis writing. I needed to study more and prepare myself. After that, I had put a lot of efforts on it, I got the way and order of writing. I consulted my supervisor frequently and he directed me to a certain way of structuring and managing the data. In the beginning, I was worried about how to find the way and managing the writing but I read foreign books and journals related to linguistic landscape and started writing. The ideas I learned from publications helped me shape my thesis at the end. After getting motivated each time by the supervisor for my effort to writing, I got the energy to learn more about how to follow the way of writing the thesis.
Personal experience and reflection
When I selected the new topic of my interest in writing the thesis, I got a load of priceless joys at first. Eventually, I thought as a dreamer to be good at my own writing but it did not happen in the process of research what I had thought. I had to tackle lots of challenges during thesis writing. However, thesis writing brought both pleasure and pain throughout the study. The pleasure led me to become more curious towards the interests of study and generated energy to face the pain during the research process. I now feel that I learned a basic process research writing.
As the linguistic landscape is an essential resource to be implemented in the classroom for teaching and learning, due care should be given to make it as a good teaching and learning instrument. The aim of teaching and learning should not be merely limited to the classroom teaching. It should rather equip students with learning beyond the classroom, learning through the language codes, vocabulary, and structures of multilingual language scripts. Similarly, my personal experience targets to teaching through textual signage in the classroom as it comforts the students to learn better, learning through pictures and symbols along with multiple language codes. An English teacher can take the formal features of signage texts like metaphor and transitivity as what ideological value they carry in consideration while teaching. A teacher, as well as students, can make an appropriate choice of textual signage material while teaching and learning. Finally, the study can be equipped with the selection of appropriate features and functions to learn specific aspects and skills of English use as well as greater understanding of how they are reflected in the language use of others.
Mamata Bhattarai is the M. Ed student at the Central Department of Education, Tribhuvan University, Nepal